One of the most important pieces of a successful business of any kind is having a list of “customers”. My email subscription list is basically my list of customers. It doesn’t mean that any of them buy anything. But they do have an interest in the information I post on this blog. In a way it is similar to someone visiting a store and browsing the merchandise. Let’s look at an example…..
If I like model trains, I may visit a particular model train store every now and then to see what new trains are in stock. I probably won’t buy anything the first few times I visit the store but I will probably have a good time since I like model trains. While I visit the store, I may talk with the owner on occasion and build some sort of relationship with the owner. It still doesn’t mean I will buy anything. However, if someone else I know mentions something about model trains, there is a good chance I will mention the store that I like to visit. This is word of mouth advertising and can be very powerful for any business.
I would probably visit the train store many more times since I enjoy it and may learn something new about model trains that I didn’t know before. I will also probably meet some other people in the store that have something in common with me – model trains. This is even more reinforcement for me to return to the store another time.
Then, one day when I finally decide to buy a model train, I know exactly where to go. There is really not much “selling” or “pitching” the owner would have to do since I already have a relationship with the owner and have a sense of trust with him or her. I would probably even pay a little bit more to the store than I would to someone else that I do not know.
Blogs are really not much different. They are your “store” if you will. It is a place where your “customers” return on a regular basis and build a relationship with you and build a trust with you. They will keep coming back to see what is new with you and to hopefully learn a little bit more about what they enjoy.
This is one of the reasons it is so important to build a subscriber list. It allows you to let your subscribers (customers) know when you have updated your “inventory” or have some more words of wisdom to share with them. If you sell something through your blog, your frequent visitors will many times be the first to purchase your products since they already know you and trust you.
So, be sure to have an opt-in form so your visitors can subscribe to your blog and you can keep them informed and continue to build a relationship that will last a very long time.
One of the reasons I have started implementing the private posts is to encourage frequent visitors to sign up for my blog notification subscription so they can be added to my customer list. Subscribers benefit too with valuable information posts that I don’t publish to everyone and also with special product discounts or early releases.
Do you have a list for your business? You should. If not, get started right now….
- Hill Robertson