Should I Start a Website or is a Facebook Page Enough for my Business?


I am often asked by entrepreneurs as they launch their new endeavors - if they should start a website of their own or setup a Facebook page instead.  After all, a Facebook page is free and easy to create. The best answer is BOTH.  There are pros and cons to Facebook.  Here are some of them: Facebook Pros: Quick/Simple to Create Instant … [Read more...]

Why Email Marketing is Better than Facebook and Social Marketing

Email Marketing Better than Facebook

The latest buzz in the marketing world is Facebook and social media.  There are definitely some great benefits from social websites and they should be used in Internet marketing campaigns.  However, there are some big benefits to email marketing. One of the biggest benefits to email marketing is the fact that it is less time sensitive than most social … [Read more...]

Outsource or Do It Yourself?

washing machine

I've always wanted to do things myself.  I like to learn how things work and figure out how to make things work better.  After all, I am a nerdy engineer.  :) I've always been very frugal.  (My wife will tell you I am cheap - maybe she is right.)  I don't like spending money on anything that I think I can do myself.  So, I would spend days … [Read more...]

Fulfill Their Desire


Whether you are dealing with a prospect, customer, or just a friend.  People have desires.  Usually, these desires focus around increasing pleasure or reducing pain. Let's say you are a mechanic.  A potential prospect for your services may have the desire of eliminating an annoying oil leak from their engine that keeps leaving a messy stain on their … [Read more...]

Selfish Justification


Have you ever REALLY focused on the things you are spending your time and money on and thought about if you should REALLY be spending so much on it?  REALLY? Usually, we do what we WANT to do.  We buy what we want to buy.  We do things we want to do.  We spend time with people we want to spend time with.  We do things selfishly.  If we have a slight … [Read more...]

Are You a Social Wimp?

Social Coward

Being social does not just have to do with social media and the Internet.  Social activity has been around since Adam and Eve.  Being social is all about being in the company of someone else, enjoying each other's company, being friendly, communicating with each other, sharing thoughts and ideas. However, there is often a big difference in how people … [Read more...]

Facebook Timeline for Facebook Pages Problematic for Marketing

Facebook Timeline

Facebook's timeline layout is frustrating businesses and people that are using Facebook pages to promote their product or brand. Facebook has forced Timeline on all of it's pages. It is not YET required for personal pages even though they have been encouraging everyone to switch. There is no telling when they will force it on personal pages. One of the … [Read more...]

Get on Google+

Screen Shot 2012-04-05 at 10.02.52 AM

Google+ is starting to make an impact on everything.  While Facebook is still the dominating social media site, Google+ (Google Plus) is coming on strong.  One of the big advantages to having a presence on Google Plus is the fact that Google already has so many different pieces that everybody uses every day.  They have been collecting data for many years … [Read more...]

How To Get Things Done – What to do?

To Do List

In today's world of constant and instant distractions from phone calls to texts and tweets, it can be practically impossible to focus enough to get anything done. Every little tweet can send us on a rat hole leading to who-knows-where taking us away from our important objectives for the day. If I pay attention to all of the distractions I get, I can easily … [Read more...]

The Masses are Dead – You Have to be Unique

Up until now in our lifetime, we have been use to a mass society where practically everything is geared toward commonality in masses of people and getting people to conform to those masses.  Businesses were geared around mass production of non-unique items that can be produced quickly and cheaply and sold in mass quantity.  There was virtually no … [Read more...]