Should I Start a Website or is a Facebook Page Enough for my Business?

Website-Instead-of-Facebook-Alone

I am often asked by entrepreneurs as they launch their new endeavors - if they should start a website of their own or setup a Facebook page instead.  After all, a Facebook page is free and easy to create. The best answer is BOTH.  There are pros and cons to Facebook.  Here are some of them: Facebook Pros: Quick/Simple to Create Instant … [Read more...]

Why Email Marketing is Better than Facebook and Social Marketing

Email Marketing Better than Facebook

The latest buzz in the marketing world is Facebook and social media.  There are definitely some great benefits from social websites and they should be used in Internet marketing campaigns.  However, there are some big benefits to email marketing. One of the biggest benefits to email marketing is the fact that it is less time sensitive than most social … [Read more...]

Fulfill Their Desire

Putting

Whether you are dealing with a prospect, customer, or just a friend.  People have desires.  Usually, these desires focus around increasing pleasure or reducing pain. Let's say you are a mechanic.  A potential prospect for your services may have the desire of eliminating an annoying oil leak from their engine that keeps leaving a messy stain on their … [Read more...]

Selfish Justification

Justification

Have you ever REALLY focused on the things you are spending your time and money on and thought about if you should REALLY be spending so much on it?  REALLY? Usually, we do what we WANT to do.  We buy what we want to buy.  We do things we want to do.  We spend time with people we want to spend time with.  We do things selfishly.  If we have a slight … [Read more...]

Are You a Social Wimp?

Social Coward

Being social does not just have to do with social media and the Internet.  Social activity has been around since Adam and Eve.  Being social is all about being in the company of someone else, enjoying each other's company, being friendly, communicating with each other, sharing thoughts and ideas. However, there is often a big difference in how people … [Read more...]

Facebook Timeline for Facebook Pages Problematic for Marketing

Facebook Timeline

Facebook's timeline layout is frustrating businesses and people that are using Facebook pages to promote their product or brand. Facebook has forced Timeline on all of it's pages. It is not YET required for personal pages even though they have been encouraging everyone to switch. There is no telling when they will force it on personal pages. One of the … [Read more...]