Work Smart So You Can Smell the Roses

Every now and then, something in your life just may grab your attention and make you think a bit about what you are doing with your life and what really matters. You’ve probably heard the saying, “Stop and smell the roses.” Generally, it refers to taking the time to appreciate the things around you and embrace life. Be thankful for what God has blessed you with. Slow down a little bit and realize what is really important in life.

Another saying by the great philosopher, Ferris Bueller - “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Once again, the idea is to slow down and really appreciate life and all of our blessings.

Every once in a while, you get a swift kick in the rear by some life changing event or challenge that makes you really focus on the things you are spending your valuable time on and what is REALLY important. What is really important to you? What should you be doing differently once you realize what your priorities SHOULD be?

It can be easy to lose site on the important things in life when you are trying to build an internet business. You can get so caught up in the busy work of running your business that you overlook your family and other priorities. You convince yourself that they are the reason you are building the business. While this is probably true, you need to focus your efforts on working smart. Do things in a smart way so you won’t end up doing “busy work”. Put systems in place and/or outsource your busy work so you can spend time with your family and do the things that are important. You can always build your business late at night and miss a little sleep. Missing a little sleep is much better than missing out out your family. You only have one chance to teach your children how to ride a bike for the first time - or catch their first fish - or hit their first ball - or FILL IN YOUR OWN LIFE MOMENT HERE. Don’t miss out on all of the little things in life. The little things in life ARE life. Life is a long journey full of “little moments”. You want to experience as many little moments as possible.

Keep in mind, the reason you are building your own business is so you can have the freedom to be able to experience more of these little moments since you won’t have to be working at a J.O.B. You will be able to be where you want to be when you want to be there. So, work smart so you can smell the roses.

- Hill Robertson

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Reasons to Build a Customer List

One of the most important pieces of a successful business of any kind is having a list of “customers”. My email subscription list is basically my list of customers. It doesn’t mean that any of them buy anything. But they do have an interest in the information I post on this blog. In a way it is similar to someone visiting a store and browsing the merchandise. Let’s look at an example…..

If I like model trains, I may visit a particular model train store every now and then to see what new trains are in stock. I probably won’t buy anything the first few times I visit the store but I will probably have a good time since I like model trains. While I visit the store, I may talk with the owner on occasion and build some sort of relationship with the owner. It still doesn’t mean I will buy anything. However, if someone else I know mentions something about model trains, there is a good chance I will mention the store that I like to visit. This is word of mouth advertising and can be very powerful for any business.

I would probably visit the train store many more times since I enjoy it and may learn something new about model trains that I didn’t know before. I will also probably meet some other people in the store that have something in common with me - model trains. This is even more reinforcement for me to return to the store another time.

Then, one day when I finally decide to buy a model train, I know exactly where to go. There is really not much “selling” or “pitching” the owner would have to do since I already have a relationship with the owner and have a sense of trust with him or her. I would probably even pay a little bit more to the store than I would to someone else that I do not know.

Blogs are really not much different. They are your “store” if you will. It is a place where your “customers” return on a regular basis and build a relationship with you and build a trust with you. They will keep coming back to see what is new with you and to hopefully learn a little bit more about what they enjoy.

This is one of the reasons it is so important to build a subscriber list. It allows you to let your subscribers (customers) know when you have updated your “inventory” or have some more words of wisdom to share with them. If you sell something through your blog, your frequent visitors will many times be the first to purchase your products since they already know you and trust you.

So, be sure to have an opt-in form so your visitors can subscribe to your blog and you can keep them informed and continue to build a relationship that will last a very long time.

One of the reasons I have started implementing the private posts is to encourage frequent visitors to sign up for my blog notification subscription so they can be added to my customer list. Subscribers benefit too with valuable information posts that I don’t publish to everyone and also with special product discounts or early releases.

Do you have a list for your business? You should. If not, get started right now….

- Hill Robertson

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Stay Passionate About Your Passions

Think back on some of the things you have been passionate about throughout the years. What hobbies have you had in the past that you really loved? Are you still actively pursuing those passions? Which of those passions have you lost interest in or have otherwise let fall to the wayside?

It can be very important to understand why you lost interest in previous passions. If you can determine the factors involved in letting go of your passions, you will better understand how to stay passionate about something for a longer period of time (or why you may not stay passionate about something as you look a little way down the road).

As we’ve discussed before, you will want to spend more time on things you have a passion for. Your desire will keep you motivated and it will be obvious in your work whether it is in your internet business, family life, hobbies, or just about anything else.

On the same thought, if you recognize the reasons you stuck with certain passions that you have had for longer periods of time, you can better understand what factors are involved in consistently sticking with those passions.

Identify your passions and use them to create happiness and potentially a successful business. Just think about the things you love to do. What would you do if time was not an issue? What would you do if money was not an issue? Those things are the very things that just may give you the time and money freedoms you desire.

- Hill Robertson

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Have You Subscribed Yet?

Have you subscribed to this blog yet? If you haven’t yet subscribed to this blog, now is the time to do it. The best way is to fill out your name and email address in the subscribe area at the top right of this blog to get email notifications. You get several benefits by signing up for email notifications as follows:

  • The popup box will not annoy you any more (see No Aweber Popup for Subscribers Procedure for more info)
  • You will get passwords for special private blog posts
  • You may get product offers earlier or at more of a discount than those who are not subscribed
  • You may get other bonuses that I decide to give at any random time

If you don’t subscribe, you may just miss an awesome deal. Go ahead and subscribe to get updated with great success related information and products. There is no obligation and remember, I will never give or sell your information to anyone, guaranteed!

Subscribe and Enjoy!

- Hill Robertson

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A Little About FTP, SFTP, and SSH (Geeky Stuff)

I am a Mac and Linux geek. I primarily use Macs or Linux servers to connect to my linux web servers that I have scattered all over the internet. I love using the almighty command line (we’re not talking old DOS here, we are talking real linux command line). It is very powerful if you know how. It is actually faster in many cases than using a GUI (graphical user interface). For instance, when I modify the underlying code of this blog or I update MySQL tables, I open up a terminal session on my Mac and ssh (secure shell) into my linux servers.

Am I confusing you yet with all of this geek talk? Well, this blog is suppose to be a bit geeky. I like to give some geeky blog posts occasionally. So keep reading and enjoy it. You just might learn something….

When I connect to my linux servers, I edit the PHP files directly on the server using a text based editor called vi (actually it is vim which is the improved version). This allows me to quickly update files without having to update a local copy and the FTP it to my server.

A little about FTP…..
FTP stands for File Transfer Protocol. It is probably the most commonly used way to send files from one computer to another. It is usually the method to upload files from your PC to your web server. One thing to keep in mind about FTP is the fact that it is clear text. This means that the data is NOT encrypted when you send it from your PC to your web server. So, if someone was sniffing (or monitoring) the network traffic somewhere between you and your web server, they can see your FTP login and password. If this concerns you, you may want to use SFTP (secure file transfer protocol) which encrypts the data as it is sent so it can’t be easily seen by someone sniffing the network.

In the same manner as SFTP, SSH also encrypts the data as it is sent. I use SSH all the time from my Mac and Linux boxes. If you are a PC person and you want to use SSH, there is a free client call Putty available. If you want to use SFTP or SSH to connect to your web server, your server will have to support it. Many web hosting accounts only support FTP.

Get a little geeky if you haven’t already. You just might like it. One of the goals of this blog is to help geeks and want-to-be geeks learn how to run a successful internet business. I had to learn the hard way before there were good resources like this blog to learn from. As I geek, I wasn’t too comfortable with the marketing side of things and especially the “dealing with people” aspect of it. Now, I understand internet business a lot better and understand how important it is to have a great relationship with your customers.

If you want to keep learning more about how to build a successful internet business, subscribe to this blog by sending your name and email in the subscribe form at the top right of this page.

Geeks can make money online too…..

- Hill Robertson

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Be Thankful When They Leave

So, you are spending a lot of your time writing blog posts, submitting articles, posting in forums, optimizing your site, and everything else under the sun as you attempt to get more people visiting your blog. You feverishly watch your analytics and other stats. You watch your web server access log as visitors hit your site. You pray that the next visitor will sign subscribe to your blog. You keep tweaking your opt in form. You make it pop up from every possible direction and you throw in every type of buzz word you can as you watch and wait for the next subscriber.

Dreams of 100,000 subscribers spin in your head. Maybe 10,000 is enough for you. You think to yourself that if you could sell something for $100 and just 2% buy it, you would make a cool $20,000 and could pay off your credit cards or buy a car. Or, you just want 1,000 subscribers or would be happy with 100. Whatever your subscriber goals are, you just want subscribers, right? Not so fast…….

While you do want subscribers, you want quality subscribers that are specifically interested in your products. It wouldn’t do any good to have 1000 subscribers that just signed up to get your free report on the top 5 ways to chew bubble gum if your products are all about shoes. You would make more sales to a subscriber list of 30 that were interested in shoes than 1000 that were interested in bubble gum.

The next time you start to get upset or depressed when someone cancels their subscription, you should be thankful. It is simply their way of telling you that they really aren’t interested in your information. It actually improves the quality of your remaining list. The longer the rest of your subscribers stay subscribed, the more likely they are to purchase your products somewhere down the road.

When the next subscriber cancels their subscription to your blog, it is not a bad thing. Your list just got better. Be thankful when they leave.

- Hill Robertson

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Internet Business Success Poem

While my kids were out of school
I took them out one day
I took them to the local park
so they could run and play.

We swung in swings and spun on things
I’d never seen before
We climbed up ropes and slid down slides
and played a little more

My kids were just so happy
to have their daddy by their side
The love shined in their faces,
their smiles were full of pride

I couldn’t help but notice
other children that were there
did not seem quite so happy
their demeanor only fair

Then I noticed what was different
with the other children there,
Not one of them had their daddy
at the park with them to share

All the other daddies
were missing all the fun
of watching their own kids grow up
as they frolicked in the sun

Other dads were busy working
at their jobs you see
they traded time for money
instead of time with family

I’m glad that I was able
to play with them that day
A day that I will never forget
and cherish in every way

I did not have to go to work
and trade my time away
In fact I’ll have more days just like it
to run and jump and play

That’s what it’s all about
to have a business of your own
that you can do when YOU want to
instead of always being on the phone

As time ticks by it’s over
forever gone the time will be
So use it on important things
Like God and family

What can be done to get more time
to spend with family?
To do the things you need to do
and have responsibility?

Just set some goals and break them down
to ones you can achieve
Then take the action to get them done
and then you will believe

A business of your own
is not so hard you see
with some action and persistence
it soon can set you free

You’ll gain the time for important things
in life that are so dear
Even simple things you missed each day
soon all will be made clear

You owe it to your family
and your Father up above
To do what is important
and do it all with love

So don’t wait any longer
the time to start is now
decide that you will do it
and then just find out how

HillRobertson.com
is a blog about success;
In business and in family
and life and happiness

Start by signing up for this blog
and follow it day by day
you’ll learn about all kinds of things
to help along the way

Were all in this together
like a loving family
that helps each other to succeed
just do it and you’ll see

- Hill Robertson

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You Will Miss the Screaming and Fussing

I’ve found that one of the best times to really get to know your kids is when they are snuggled in bed with the lights out. I like to listen to their prayers each night. You can tell a lot about their heart and what is important to them. You can also learn a lot about yourself and how you are raising them by the little things they say in their prayers.

Take the time to listen to your children. They are your responsibility and they are watching your every move and picking up on every little thing you do - both the good and the bad. Whether you like it or not, they will follow in your footsteps. Be sure the footsteps they are following are paving the way of truth, morals, and Godliness. Train them in the ways they shall go in their youth and when they are old they shall not depart from them.

You only have a few fleeting years to really mold their hearts and minds. They will learn from someone whether it is you, a daycare worker, a babysitter, a schoolteacher, a peer, or anyone else you choose to allow them to spend time with. Choose your relationships wisely. Set a good example and spend as much quality and quantity time with them as you can.

Be the best example you can to them. If you are doing the right things and living a wholesome life, that is what they will learn. If you are not living a wholesome life, then that is what they will learn. How do you want your children to turn out when they are older? The way you live today is the way they will live when they grow up. Think about it. Change your ways if necessary.

Even when the kids are fussing, screaming, and getting on your nerves, you should realize that they are a blessing. Just think about it. In 20 years or so when they are out of the house, all of the little fussing and screaming will not matter. You will be wishing they were little children again running around the house in their pajamas or underwear fussing and screaming again. You’ll actually miss those moments. You will be sitting in your quiet lonely house wishing you could do it all over again. So, enjoy it today. Enjoy all of the little times that seem so annoying… You will cherish them for the rest of your life.

- Hill Robertson

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Merry Christmas!

I wanted to wish everyone a wonderful Merry Christmas!

May you and your family have a blessed and safe Christmas. Spend some time with your loved ones and let them know how special they are to you and how much you appreciate them. Focus on the positive things and think of others first. Count your many blessings. Don’t worry about what gifts or how many you receive for Christmas, focus on all of the many blessings you already have and be a blessing to others.

Now go enjoy some turkey with stuffing and gravy… Have a little sweet potatoes and top it off with some pumpkin pie and whipped cream! But most importantly, spend some quality time with your family, friends, and loved ones.

Merry Christmas!

- Hill Robertson

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