Be Thankful When They Leave

So, you are spending a lot of your time writing blog posts, submitting articles, posting in forums, optimizing your site, and everything else under the sun as you attempt to get more people visiting your blog. You feverishly watch your analytics and other stats. You watch your web server access log as visitors hit your site. You pray that the next visitor will sign subscribe to your blog. You keep tweaking your opt in form. You make it pop up from every possible direction and you throw in every type of buzz word you can as you watch and wait for the next subscriber.

Dreams of 100,000 subscribers spin in your head. Maybe 10,000 is enough for you. You think to yourself that if you could sell something for $100 and just 2% buy it, you would make a cool $20,000 and could pay off your credit cards or buy a car. Or, you just want 1,000 subscribers or would be happy with 100. Whatever your subscriber goals are, you just want subscribers, right? Not so fast…….

While you do want subscribers, you want quality subscribers that are specifically interested in your products. It wouldn’t do any good to have 1000 subscribers that just signed up to get your free report on the top 5 ways to chew bubble gum if your products are all about shoes. You would make more sales to a subscriber list of 30 that were interested in shoes than 1000 that were interested in bubble gum.

The next time you start to get upset or depressed when someone cancels their subscription, you should be thankful. It is simply their way of telling you that they really aren’t interested in your information. It actually improves the quality of your remaining list. The longer the rest of your subscribers stay subscribed, the more likely they are to purchase your products somewhere down the road.

When the next subscriber cancels their subscription to your blog, it is not a bad thing. Your list just got better. Be thankful when they leave.

- Hill Robertson

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