With Adobe’s Photoshop CS6 and the awesome Creative Cloud service, you now have a complete package of creating any kind of website you can imagine to promote yourself or your business. This is an excellent way to go if you are the do-it-yourself type that really wants to know the ins and outs of websites and their design. Photoshop CS6 has a lot of nice new features such as content aware move tool (with awesome “extend” as well), content-aware patch tool, oil paint filter, camera raw, and group layer style. These updates and many more make it a lot easier to create awesome looking graphics for your websites and marketing materials.
If you are promoting yourself or your business through your own website that you design yourself, the Adobe suite has the perfect tools to be able to do it all. I use it for all of my own web design, graphics, and multimedia needs as well as all of my customers. If you want to take the time to do it yourself, it is the best way to go.
Adobe’s suite can be a bit pricy if you are on a tight budget. Fortunately, Adobe has just announced their new Creative Cloud option. This is a fantastic way to get their entire suite of products as a subscription service instead of having to buy everything in one lump sum. There are many advantages of the Creative Cloud option. You get the latest updates automatically so you always have the newest tools and functionality. In addition to the normal desktop apps (access to both Mac and Windows versions!) you get touch apps which allow you to work on touch tablets and other mobile touch devices. You can choose to store your work in there “cloud” where you have 20GB of data that can be stored. Your work in the cloud can easily be shared with others any where in the world so you can collaborate on projects.
Without going into the nitty gritty details in this post, you can check it all out at Adobe’s site.
The bottom line… If you want to tackle doing your website and marketing materials yourself, you can. Just don’t sidetrack your focus on your business by “playing” with tools like this. I have played far too long with “tools” that I purchased for my business only to distract myself from growing my business. It is really easy to convince yourself that you are working on your business when you are really playing with tools and gadgets that actually waste your time while your business dies. Don’t let this happen. If you want to let me and my team work on your sites so you can focus on your business, you can let me know.
Focus on what is more important for your time and get it done.