To get more potential customers to make a purchase, sometimes it is as simple as giving them what they want. Don’t spend all of your time trying to poke, prod, and cram your potential customers into the product you offer. You should mold your product into what they are looking for. If you do this, you will have a happy customer. This holds true for most any business whether it is an internet business or not.

In my website businesses, I use to give the customer what I thought was what they needed. I would try to put myself in their shoes and decide what they needed based on what I knew. The problem with this method is that the customer knew how their business worked. I didn’t. I tried to push them into the mold that I conjured up in my own head.

Don’t tell your customer too much about what they need. First, listen to them. Then, listen a little more. Keep listening. They will tell you exactly what they need. Once you find out what they need, you can tailor your product to meed their specific needs. Even if you can’t give them exactly what they need, you can probably get closer than if you just forced something on them.

Be sure you over deliver. Give them even more than what you promise. They will realize how much value they get with you. Give them great service and support. Once they like you, you will have a customer that will give you repeat business over and over again. They will recommend you to others who eventually will also purchase from you over and over again. After a while, you will build up a very loyal customer base that will keep you successful for many years to come. It all starts with giving your customers what they want.

- Hill Robertson